BillGuard, a personal finance startup aimed at helping users save money and protect their finances, recently announced that it will be updating its iPhone app. The update is intended to help users defend against fraudulent charges on their credit cards, as well as to become more proactive with their money. The updates will also help users by updating them about available discounts.
Tech Crunch explains that “by connecting their accounts to its big data platform, the company provided a way for its users to track and dispute fraudulent charges or billing errors on their credit and debit cards. Soon after it moved to tackle the problem of so-called “gray charges”- that is, monthly or yearly subscription charges that users either unknowingly signed up for or signed up for and forgot about.”
In other words, the company has provided users with a reactive approach to personal finance. Now they are hoping to help users make money proactively with its two new app features ‘Spend Analytics’ and ‘Smart Savings’.
“Our core mission is to use data to save people money,” BillGuard CEO Yaron Samid said. “We’re really good at saving people from the bad stuff, and now we want to find the good stuff… The app is like the perfect accountant running in the background and trying to find ways to save money.”