Sometimes things in life are free. Some companies like to give away stuff for free to encourage you to use their services. And that is exactly what American Express Open is doing by giving out a bunch of free digital marketing tools in preparation for Small Business Saturday, the first Saturday after thanksgiving. In an effort to boost shopping two days after Thanksgiving, AmEx’s campaign is really going to helping small stores in its biz retail-fest at the end of next month, November 26, 2011.